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What is Google Search Console? How to utilise it in a smart way?




If you are looking for the opportunity to become a professional blogger, there is always a path for everyone and also the information that you need is fully open on the Internet including my blog posts.


Being a professional blogger and a WEB marketing consultant, I’m passionate about sharing the knowledge and experience I got from writing many blog articles in the past.


I have written more than 600 articles in my life, and I am telling you this; utilising Google Search Console is an essential part of your blogging.


No no more introduction talking, and let’s dive into the point.


What is Google Search Console?



As I have explained in the above blog post, Google Search Console is very important to let Google know that your blog post is publicly open on the Internet.


There are three things that you can do with Google search console they are

  • Summary
  • Search Performance
  • URL Investigation

Summary



The summary looks like the above and it shows you the visible graphs of your recent performance.


Also if there is any index error in your blog post, you’ll find it in the summary section.


Search Performance 




The search performance section will tell you the below index.

  • Total clicked counts
  • Total impressions 
  • Click-through rate
  • Ranking in the search result





In the blogging industry, there is a notion called "query".

The query is the combination of keywords with which the site visitors are actually coming to your blog site.


By knowing the correct query of your blog site, you will be able to publish the blog posts that the visitors are truly looking for.


URL Investigation



You will use this page when you want to send the index request to Google for your newly published blog post.

The details are explained in the blog post below, so if you want to know how to send a manual index request to Google Y using the Google search console, please check out the blog post below.




How to utilise Google Search Console when writing a blog post?



One thing about utilising Google Search Console is that Google Search Console will tell you the hint of the next blog post that you should publish.


If you check the below section, you’ll be able to know by what keywords the users are coming into your blog posts

↓this section!





Usually, the keywords that users are coming into your blog posts match together with the keywords that you have selected when writing the blog articles.


However sometimes it doesn’t match together, and then it’s time to create a new blog post based on the SEO strategy.

If there’s any keyword that you didn’t intend to publish but actually the users are coming into your blog site, that’s the demand that users are looking for from your blog site.

Then, it’s time to give the users the information that you can provide.


Are there any free tools that I can utilise when writing blog posts?



This is a Google search console, there are several tools but you can use it for free to grow your Longsight

  • Google Analytics
  • Google AdSense
  • Keywords Research Tools

Google Analytics

Google Analytics is another essential tool that you have to use when operating a professional blog site.

I’ve never seen anyone became a professional blogger without using Google Analytics as well as Google Search Console because those two are the most essential tools that everyone should use and also the perfect combination to know everything about your own blog website.

In short, Google Analytics will tell you the detail of your blog performance.

I would like to write another blog post about Google Analytics strategy, so when I publish the post about Google Analytics strategy, I will update this article accordingly.


Google Adsense

Google Adsense is the monetization program you can participate in if you meet the requirements that Google requests.


Please refer to the below official article from Google

Keyword Research Tools



Before writing your SEO-friendly blog posts, you should check some sort of keyword Research Tool to make sure that your blog post is SEO-friendly, 



As a summary of this article, utilising Google Search Console is very important when it comes to writing SEO-friendly blog posts.


I hope this article was something worth reading for you.
Thanks for reading.